Why Business Is Actually 24/7/365 – Either Get Better Or Die
Yuli Azarch | October 31, 2016 | No Comments on Why Business Is Actually 24/7/365 – Either Get Better Or Die
“Business Is Run 24/7/365: Get Better Now or Die.”
I firmly believe in this message. I’ve been doing online marketing and business for six years, so I have some experience under my belt, as opposed to someone who is just starting.
It may sound weird to you if you’re just starting or maybe even if you’re already doing business, because you may have opened a business or you may want to open a business to get freedom.
That’s the reason I wanted to open a business, so I would have freedom, so I could travel around the world, so I could have an active lifestyle, the kind of lifestyle that I have now where I am traveling all around the world. And I’ve been doing it for over two years. That’s the reason I opened an online business, because I really wanted to travel the world. It may very well give you benefits such as having this type of lifestyle, or earning more money, or doing many more things. It gives you plenty of benefits, and it can create an amazing life when you have an online business and an online income.
I see it myself. I see how it does it. But in the long-term, if you really want to stay in business, if you want to create value in the world, and if you want to earn more money, it’s very different from doing it 9:00 to 5:00, when you’re doing something only in those hours. If you have a 9-to-5 mentality, at 9:00 you go to the office, you work, you do something on the computer, you talk to people, or you do whatever it is that’s being done in offices these days, and at 5:00 you finish. You go, and then you rest. You read, you hang out, and you don’t really think about your work. You kind of delay it in your head until tomorrow.
But if you have a business, it’s different. First of all, you need to get better all the time. If you won’t get better, you’ll be eaten alive. Today, everything is so much more competitive than it was 20 years ago. Even online marketing and online businesses are much more accessible to people. Twenty years ago, they weren’t so accessible, even though we did have Internet marketers. So if you’re not getting better and you’re average or below average, you’re going to be eaten alive. This means you constantly need to learn and grow all the fucking time. You can’t stop. You always need to learn and grow. If you stop or if you rest on your laurels, you’ll be eaten alive. I firmly believe it.
It doesn’t mean always spending more time on your business, but it may mean spending more time on yourself.
Going to seminars, reading books, taking some classes, and getting some skills so you’ll become a better business owner and a better leader, which in turn will allow you to grow. Because if you don’t do it, it will be hard to grow. So you always need to get better. It’s not only 9:00 to 5:00. It’s from morning to night. You need to get better all the time. That’s something that comes with businesses.
Another thing is each business has different periods. You may be starting out a new business, like I am. Even though I have many businesses, I do start new businesses, and I’m involved with new startups. In the beginning, you have to do more work. Sometimes you have to take all the garbage. You have to do all the marketing. You have all the sales, all the copy writing, and all the creation. Sometimes you need to do them. Even if it’s an established business, you have periods when you work more, and not only work more, you may even work harder than you have ever imagined in your life.
And it means in terms of time. Maybe you need to work from 9:00 a.m. to 9:00 p.m. or maybe from 8:00 a.m. to 12:00 a.m. You may have such days. I know I’ve had them. It’s not like 9:00 to 5:00, and we’re okay. Right now, I’m working only from 9:00 a.m., and by 5:00 p.m. I’m gone and not thinking about work. If you are serious about having your own business long-term, you will have such periods, ups and downs. That’s how I see it from my experience and from the experiences of friends who are entrepreneurs as well.
I always have some periods when I really work hard. Sometimes for a crisis, sometimes I build new things. But then I have periods when I can enjoy the benefits and work less and have a week that I’m completely not working. Maybe I’ll take a vacation, or maybe I will have a four-hour work week, wherein for one week I’ll work only for four hours. But always, always, I see that there is hard work before that’s involved. It’s not just you start working four hours. I don’t believe it happens that way.
You need to embrace it. That’s why it’s 24/7/365. You need to get better at working all the time. If it’s just a small thing, something in the morning and night, you need to do it all the time. The hard work really needs to get done, and I’ve had lots of hard work done, and that’s what allowed me to be able to create my businesses, earn my income, and travel around the world.
What does 24/7/365 also mean? Because you have to sleep for eight hours usually, like an average person. It means that if you run a business, you’ll think about it all the time, and you’ll stop noticing it after some time. So even if you’re not spending time on the computer, or if your business is not on the computer, doing something for the business, it’s kind of running in the background in your head. You’re always thinking, how can I improve things? How can I earn more money? How can I hire people? How can I do something?
You’re always thinking about something having to do with the business, so even if you’re not actively working, it’s taking up some part of your brain. I call it like a CPU of your brain, if you want to make an analogy based on computers. As opposed to the 9-to-5 mentality where you’re thinking about work only from 9:00 to 5:00, and that’s it. You don’t think about it afterward.
If you have a business and you want to have a long-term business. It will be on your mind. Many business owners, including myself, find it very hard to disconnect sometimes. I’m improving myself. I’m getting better at sometimes disconnecting. Still, probably it will run a lot in the background of your mind, meaning your thoughts will go there. So it’s a 24/7 process, something you’ll be thinking about. And there are many things to think about in a business. There are so many elements. A business is a complex thing.
Another thing is today, in 2016, markets shift really quickly. Facebook wasn’t even here 10 years ago or so. It’s just 10 years, and now we have other social media platforms. New markets are being created. Old markets are going away. Whatever it is you have now, whatever product, service, or business, it just won’t be there in five years. I really believe it. I see how the world changes with technologies that are being created.
I read the other day an article about AI and how it can potentially replace customer support. So if you’re doing customer support for some reason, maybe your job will be obsolete in two, three, four, or five years. I don’t know. It’s only a prediction, but one thing is for sure: markets do shift. New markets are created, and old markets are discarded. Your product or service may not be relevant in five years.
It may also be overtaken by a new competitor that just got in and is doing something better than you, because you didn’t take the time to improve. It happens all the time. All around the world, new businesses are taking over others, even giant corporations or giant companies. It happens to them as well, so there’s no reason why it won’t happen to you, unless you constantly improve yourself and deliver more value to other people.
Because of this, starting a business is actually not for everybody. Not everybody is willing to put in the hard work. Not everybody is willing to think about the business all the time. Not everybody is willing to do it long-term. It’s very unfortunate, but many people just want to do something for one or two months and reap the benefits for their whole life. I guess it can happen, but it’s pretty rare. I don’t really believe in it. I really believe in thinking long-term and working long-term on your vision, on your goals, and on your business. And while you’re doing it, of course, you can enjoy the benefits, whether it’s having a laptop lifestyle or traveling around the world, like I’m doing, or it can be something else that fits in your world vision.
That’s the reason why business is 24/7/365. I really hope you can take away something from the video and maybe just see how you can improve it long-term and do it in a sustainable way where you can also enjoy it, learn, grow, and also reap all the benefits that come from having a business. If starting a business is for you, then I salute you. I know how hard it is sometimes and how rewarding it is as well.