Book review - Rocket Fuel The One Essential Combination That Will Get You More of What You Want | Yuli Azarch

Book review – Rocket Fuel The One Essential Combination That Will Get You More of What You Want

Yuli Azarch Yuli Azarch | August 19, 2016 | No Comments on Book review – Rocket Fuel The One Essential Combination That Will Get You More of What You Want


In this video, I would love to review a book I read, and the book is called, “Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business.” I think it’s a great book, and I’d like to give you nuggets of what I took from the book in a really quick way. If you’d like and think there is more value to you, definitely, go read it. I think it’s a great read for every business owner and others who have high positions in different companies and in different businesses.

I’ll get right straight to it.

The key concept in the book is talking about every person is either a visionary or an integrator. What does it mean? A visionary is someone who holds the vision of the company, can see a picture, and the integrator is someone who can get it done, execute the vision. In a nutshell, that is what the book is about. It talks about either you’re a visionary or an integrator. When you combine both in a healthy business partnership, then your business can rocket fuel like crazy.

Now, I’m going to give you some specific things which a visionary is and an integrator is. So, what a visionary is really: A visionary is someone who is tackling the biggest and most complex problems of the business all the time. He’s someone who is generating new ideas all the time. He never runs out of ideas. He has new ideas all the time. A visionary is a great leader. A visionary naturally has perspective for things external to the company. He sees the big picture. He’s less oriented toward the day to day operations, what’s going on, the customer support or daily systems which happen in the company or in a business. He’s the creator of the vision. The visionary sees the future of the industry, the future of products which the business or companies deliver. A visionary has zero patience for operational policies, structure, systems: all the things which any running business has. The visionary doesn’t like to be held accountable, and the visionary loves getting big deals for the company.

Those are a few traits of someone who is considered a visionary, a few traits with someone considered an integrator is someone more oriented toward the internal side of the company. While the visionary is looking at the external…and by internal, I mean running the day to day operations, he’s looking at what’s going on on a daily basis inside customer support with the customers, more daily internal things. He’s good at providing company structure and making sure a vision is going to be executed and become real. An integrator is good at laying a solid foundation for execution, something which is very important in the executive division. An integrator is very comfortable being accountable as well as holding others accountable. An integrator is someone who is good with integrating all major functions of the organization and someone who loves to run day to day operations.

Now, those are a few traits of the visionary and integrator just to give you a better idea of what it is. Everyone can be both a visionary and both an integrator. I know I am. I hold many traits of visionary, and I also hold some traits of the integrator. However, the book is about understanding what your strength is, what your true core strength lies in. For me, I know I’m hitting from one to five, five on all the visionary bullet points, and I know I’m a visionary, and that’s my strength, even though I’m still currently operating as an integrator in many of my businesses.

One of the great things with the book, by knowing a visionary, and it really makes sense to me, I know that I now have a process that I need to find integrators, I need to hire people into my companies so they’ll start doing the day to day stuff which I don’t want to do or specific things that are more fitting for someone who loves to delve and get their hands dirty. While I’m really more comfortable, and I know my true strength is as a visionary. But I still have both. So, it’s not about that you don’t have either, either this or either this, it’s where is your true strength and starting to lean so you’ll use your true strength, your one thing which you’re best at, and the rest, give to others. I know this also because I have business partners. In my businesses I don’t work alone. I have partners. I have different partners. I’ve had past partners. I have different friends who run businesses completely by themselves, they don’t have any partners. And I have some who have partners. I know from my partnerships, it’s really important when the partners are a bit different. If you are the same, meaning you have two visionaries in the same room, in the same company, all day long you will be brainstorming ideas, how to do this, how to take the company the next level, do many things. But at the end of the day, nobody would get anything done, start executing the plan because there’s no integrator.

But if you have only two integrators in the same room, then you would start programming all day long or doing things and setting up systems and other things. But there’s nobody that can take and lead with a vision of how the company should go, and products should go, or the industry should go, or with better ideas. So, the book talks about those two roles and how when you combine them in a partnership, you rocket fuel your business to the next level.

So, I think those are really the nuggets from the book. If you enjoy this and you think it’s valuable, I recommend you to go read the book. Again, it’s called “Rocket Fuel the One Essential Combination That Will Get You More of What You Want from Your Business.” You’ll find the link to the book below, to the Amazon link. I’d love to hear your comments below the video. Let me know if you’re a visionary, an integrator if you read the book. Join the discussion, let me know what you think, and I hope you enjoy the video. See you in the next one.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

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